Go to [https://www.adobe.com/](https://www.adobe.com/)

Click the “Retention Analysis” button in the left-hand navigation menu.

Select the “Retention” tab in the top navigation bar.

Select the “Retention Type” from the drop-down menu.

Select the “Retention Period” from the drop-down menu.

adobe.com

Retention analysis in Adobe Analytics is a powerful tool for understanding customer loyalty and engagement. It can help you identify which customers are most likely to return to your website or app, and which ones are at risk of churning. By understanding customer retention, you can make informed decisions about how to improve customer experience and increase customer loyalty. Knowing how to use the retention analysis in Adobe Analytics can help you gain valuable insights into customer behavior and make more informed decisions about how to optimize your customer experience.