Click the “Reports” tab in the top navigation bar.

Select “User Attribution” from the drop-down menu.

Click the “Analysis” tab in the left navigation bar.

Select the “User Attribution Analysis” option from the drop-down menu.

adobe.com

User attribution analysis in Adobe Analytics is a powerful tool for understanding how users interact with your website or app. It can help you identify which channels are driving the most conversions, and which channels are most effective at driving user engagement. By understanding user attribution, you can optimize your marketing campaigns to ensure that you are targeting the right users and getting the most out of your marketing budget. Knowing how to use the user attribution analysis in Adobe Analytics can help you make more informed decisions about your marketing strategy and maximize your ROI.

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