How do I use visitor profiling in Adobe Analytics?
Visitor profiling in Adobe Analytics is a powerful tool for understanding your website visitors and their behavior. It allows you to segment your visitors into different groups based on their characteristics, such as demographics, interests, and behavior. This can help you better understand who is visiting your website, what they are looking for, and how to better target them with your marketing efforts. Knowing how to use visitor profiling in Adobe Analytics can help you gain valuable insights into your website visitors and optimize your marketing strategies.
Grace Everwood
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7 steps
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7 seconds
Adobe
1
Go to [https://www.adobe.com/](https://www.adobe.com/)
2
Click the “Get Started” button.
3
Select “Adobe Analytics” from the drop-down menu.
4
Click the “Create Report” button.
5
Select “Visitor Profile” from the “Report Type” drop-down menu.
6
Select the desired metrics and dimensions from the “Metrics” and “Dimensions” drop-down menus.
7
Click the “Run Report” button.