How to Analyse Competitors Google Ads | Scribe

How to Analyse Competitors Google Ads

  • Declan Flaherty |
  • 12 steps |
  • 26 seconds
  • GoogleGoogle
1
Navigate to <https://adstransparency.google.com/>
2
Click the "Search by advertiser or website name" field.
3
Enter in a competitor name from your niche - accounting software will be used here as an example with MYOB. Ensure your country location that is applicable is selected.
4
Click "MYOB Australia Pty Ltd"
5
To view search ads only - Click "All formats"
6
Click "Text"
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Tip! Scroll down here to view all of this competitors search ads and select those that are most closely aligned with yours that can assist.
7
Click "Advertisement"
8
To now view competitor display ads
9
Navigate to the previous competitor overview page
10
Click "close" - next to text
11
Under 'All Formats' - Click "Image"
12
Click on relevant advertisements to analyse
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Tip! Try not to copy competitors ads directly, use there creative as an inspiration for yours but add your own brand personality into it.