How to Analyse Competitors Google Ads | Scribe

How to Analyse Competitors Google Ads

  • Declan Flaherty |
  • 0 step |
  • 26 seconds
  • GoogleGoogle
Navigate to <https://adstransparency.google.com/>
Click the "Search by advertiser or website name" field.
Enter in a competitor name from your niche - accounting software will be used here as an example with MYOB. Ensure your country location that is applicable is selected.
Click "MYOB Australia Pty Ltd"
To view search ads only - Click "All formats"
Click "Text"
Tip! Scroll down here to view all of this competitors search ads and select those that are most closely aligned with yours that can assist.
Click "Advertisement"
To now view competitor display ads
Navigate to the previous competitor overview page
Click "close" - next to text
Under 'All Formats' - Click "Image"
Click on relevant advertisements to analyse
Tip! Try not to copy competitors ads directly, use there creative as an inspiration for yours but add your own brand personality into it.
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