This guide was created with Scribe in 26 seconds. Sign in and create your own!
How to Analyse Competitors Google Ads
Declan Flaherty |
0 step |
26 seconds
Google
Navigate to <https://adstransparency.google.com/>
Click the "Search by advertiser or website name" field.
Zoom Saved
Enter in a competitor name from your niche - accounting software will be used here as an example with MYOB. Ensure your country location that is applicable is selected.
Click "MYOB Australia Pty Ltd"
Zoom Saved
To view search ads only - Click "All formats"
Zoom Saved
Click "Text"
Zoom Saved
Tip! Scroll down here to view all of this competitors search ads and select those that are most closely aligned with yours that can assist.
Click "Advertisement"
Zoom Saved
To now view competitor display ads
Navigate to the previous competitor overview page
Zoom Saved
Click "close" - next to text
Zoom Saved
Under 'All Formats' - Click "Image"
Zoom Saved
Click on relevant advertisements to analyse
Zoom Saved
Tip! Try not to copy competitors ads directly, use there creative as an inspiration for yours but add your own brand personality into it.
This Scribe is in tip-top shape!Leave feedback if there are any issues with this Scribe
Have something to say?Create an account to leave messages for the author to see!
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key