How to Create "Submit Lead Form" Google Ads Conversion Action in Google Ads and Set it up in Google Tag Manager
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- 49 steps |
- 3 minutes
VISION
To create a "Submit Lead Form" Google Ads Conversion action and set it up in Google Tag Manager
RESOURCES
Access to Google Ads account
Admin Access level to Google Tag Manager
[Watch this Loom Video Walkthrough here](https://www.loom.com/share/c0f3be462f6c4b229689ee83fd777b69)
PROCEDURE
1
Log-in to client's Google ads account <https://ads.google.com/aw/overview>
2
Click on "Tools and Settings" tab
3
Select "Conversions" under Measurement section
4
Click on the button below to create a new conversion action
5
Select "Website events" below
6
Click the "Website domain" field and enter the domain link
7
Click on "Scan"
8
Make sure to select the option with "Recommended" indicated
9
Click on "Apply button"
10
Click on "Add a conversion action manually"
11
Under Goal and action optimization, click "Select category" from the dropdown menu
12
Select "Submit lead form"
13
Click the "Enter a conversion name" field.
You can use this naming convention template to be more organized:
Insert Agency Initials | Enter Funnel Name | Name of conversion action
Example: LD | Name of Lead Magnet Funnel | Submit Lead Form
14
Set a conversion value.
PS: Since this is only a Submit Lead Form event, "Don't use value for this conversion" was selected. But if you wish to associate a certain value, you can do so. Although we usually set a value for a conversion when it's a purchase transaction.
15
For Submit Lead Form events, we want to select "One" so that it won't track multiple times when a lead opts-in several times
16
Click on Done
17
Click "Save and Continue" button
