How to Exclude Your Brand from Performance Max Campaigns on Google Ads
This guide provides step-by-step instructions on how to exclude your brand from Performance Max campaigns on Google Ads. By following these steps, you can ensure that your brand is not included in these campaigns, allowing you to have better control over where your brand is displayed in Performance Max campaigns.
Josh Berg
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9 steps
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21 seconds
Google Ads
1
Navigate to [https://ads.google.com/](https://ads.google.com/)
2
Click on the Performance Max campaign you would like to apply the brand exclusion to.
3
Click on 'settings'.
4
Click on 'Additional settings'
5
Click on 'Brand exclusions'
6
Write your brand here.
7
If your brand isn't listed, click "New brand list"
8
Write your brand name and click the relevant listing and URL.
9
Click "Save"