1
Navigate to [https://search.google.com/u/2/search-console](https://search.google.com/u/2/search-console)
2
Click on 'Search results'
3
Click on '+ New'
4
Click "Query…"
5
Click on the dropdown which has currently selected 'Queries containing'
6
Click "Queries not containing"
7
Click this text field.
8
Type your brand name - for example 'Nike'
9
Click "APPLY"
10
Now you can see all search queries that have resulted in impressions or clicks which do not contain your brand name.
