How to Migrate from Universal Analytics to Google Analytics 4 | Scribe

    How to Migrate from Universal Analytics to Google Analytics 4

    • imageseven |
    • 0 step |
    • 3 minutes
    Navigate to [https://analytics.google.com/analytics/web/?authuser=1#/report-home/a119353093w176627277p175399755](https://analytics.google.com/analytics/web/?authuser=1#/report-home/a119353093w176627277p175399755) your Unviseral Analytics account.
    From the Home Screen, Click "Admin"
    Under "Property", Click "GA4 Setup Assistant"
    Select "Get Started"
    Click the "Enable data collection using existing analytics.js and gtag.js tags." field.
    Click "Create property"
    Then Click "Go to your GA4 property"
    You are now in your new GA4 property. We will need to configure a few things before we are ready. In the "Data collecting" tab, click the arrow to pop out the menu.
    From the options, Click "Manage data streams"
    Now click on the existing data stream.
    Under the "Events" tab, make sure "Enhanced measurements" are checked on, then click the Cog icon.
    Check on all measurement types by clicking the toggle button next to each description...The first is "Scrolls".
    "Outbound clicks"
    "Site search"
    "Form interactions"
    "Video engagement"
    "File downloads"
    Once all toggles have been turned on, scroll back up and Click "Save".
    From here we have two options. 1. Install the GA4 property code directly onto your website using the "tag instructions". 2. Add the GA4 property through Google Tag Manager using the "Measurement ID". OPTION 1: Click "View tag instructions"
    OPTION 1: Click "Install manually"

    Want to make guides like this in seconds? Yes, it's really that fast.

    This Scribe is in tip-top shape!Leave feedback if there are any issues with this Scribe