How to Set-up "Purchase" Google Ads Conversion Tracking in Google Tag Manager | Scribe

    How to Set-up "Purchase" Google Ads Conversion Tracking in Google Tag Manager

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    • 36 steps |
    • 4 minutes
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    VISION To Set-up a "Purchase" Google Ads Conversion Tracking in Google Tag Manager
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    RESOURCES [Watch this Loom Video Walkthrough here](https://www.loom.com/share/31be2a777046412784d20f36651617c8) Access to a Google Ads Account Access to Google Tag Manager Account and Container
    1
    Navigate to [https://tagmanager.google.com/#/home](https://tagmanager.google.com/#/home)
    2
    Select the name of the container
    3
    Click on "Tags"
    4
    Click "New" to create a new tag for the Google Ads Purchase Conversion Tracking
    5
    Set a name for the tag. Use this naming convention template to organize the tags in the Google Tag Manager account: Name of the funnel | Enter name of the Conversion Action Example: Fiction Forge Google Ads Conversion- Purchase
    6
    Click on "Tag Configuration tab"
    7
    Select "Google Ads"
    8
    Choose "Google Ads Conversion Tracking" on the dropdown
    9
    You will place the Conversion ID, Conversion Label and Conversion value on these sections
    10
    Switch to the Google Ads Account tab
    11
    Click on "Conversions" under Measurement
    12
    If you don't see the Purchase Conversion action that you have previously created on the list just click on the "Show rows" tab
    13
    Click any number
    14
    Click on the name of the Purchase Conversion action that you have previously set-up
    15
    Scroll down on the bottom of the page and click "Tag Set-up" tab
    16
    Select Google Tag Manager
    17
    In this section you can now grab the Conversion ID and Conversion label
    18
    Copy the Conversion ID