Navigate to **"Flows"** in your admin, create a new flow or select an existing one, and open the editing page.

Click **'Add Step'** and select **'A/B Test'** from the options. Set the desired test split, and specify the number of variations you'd like to include.

Click "Experiment with different messaging and strategies."

Experiment with different messaging and strategies.

Give your A/B Test a name, and then start creating your **Variation A.**

𝐖𝐞𝐥𝐜𝐨𝐦𝐞! 👋😊

Please REPLY WITH YOUR ZIP CODE to confirm you want to receive messages from TapOnIt Marketing.

TriggerAddKeywords: AwesomeBranchAlready SubscribedtruefalseA/B TestBVariation B50%AVariation A50%Opt-inThank you for signing up for text messages from TapOnIt Marketing!Please REPLY WITH Y OR YES TO CONFIRMOpt-in𝐖𝐞𝐥𝐜𝐨𝐦𝐞! 👋😊Please REPLY WITH YOUR ZIP CODE to confirm you want to receive messages from TapOnIt Marketing.Send Message𝐘𝐨𝐮'𝐫𝐞 𝐢𝐧 🎉𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 👉 {{contentHubHome}} to explore our most recent content, and stay tuned for all kinds of awesome from {{Business Name}}!Send Message
      
      
        
          TapOnIt Marketing
        
        
          (833) 927 - 1278
        
      
    You're in!Be sure to save our contact card so that you never miss a message.Wait 1 minutesSend Message
      
      
        
          TapOnIt Marketing
        
        
          (833) 927 - 1278
        
      
    One last thing...save us in your contacts so that you 𝑛𝑒𝑣𝑒𝑟 miss a message 📲End of FlowAdd stepAdd stepAdd stepAdd stepAdd stepAdd stepAdd stepAdd stepAdd step

Create **Variation B** by experimenting with elements like wording, call-to-action placement, emojis, images, and more. Feel free to add additional variations to further optimize your test.

TriggerAddKeywords: JOIN0Number of subscribers that entered this flow.ENTERED0Number of subscribers that finished this step.COMPLETEDBranchAlready Subscribed0Number of subscribers that finished this step.SUBSCRIBERStrue0Number of subscribers that matched this option.SUBSCRIBERSfalse0Number of subscribers that matched this option.SUBSCRIBERSA/B Test0Number of subscribers that finished this step.SUBSCRIBERSBVariation B50%0Number of subscribers that matched this option.SUBSCRIBERSAVariation A50%0Number of subscribers that matched this option.SUBSCRIBERSOpt-inThank you for signing up for text messages from TapOnIt Marketing!Please REPLY WITH Y OR YES TO CONFIRM0Number of subscribers that entered this flow.ENTERED0Number of subscribers that finished this step.COMPLETEDOpt-in𝐖𝐞𝐥𝐜𝐨𝐦𝐞! 👋😊Please REPLY WITH YOUR ZIP CODE to confirm you want to receive messages from TapOnIt Marketing.0Number of subscribers that entered this flow.ENTERED0Number of subscribers that finished this step.COMPLETEDSend Message𝐘𝐨𝐮'𝐫𝐞 𝐢𝐧 🎉𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 👉 {{contentHubHome}} to explore our most recent content, and stay tuned for all kinds of awesome from {{Business Name}}!0Number of messages sent.MESSAGES0%Percentage of links that have been clicked.CTR0Number of people that unsubscribed after they received this message.UNSUBSCRIBESWait 1 minutes0Number of subscribers that are in this wait period.WAITING0Number of subscribers that finished this step.COMPLETEDSend Message
      
      
        
          TapOnIt Marketing
        
        
          (833) 927 - 1278
        
      
    One last thing...save us in your contacts so that you 𝑛𝑒𝑣𝑒𝑟 miss a message 📲0Number of messages sent.MESSAGES0%Percentage of links that have been clicked.CTR0Number of people that unsubscribed after they received this message.UNSUBSCRIBESSend MessageHello! Thanks for joining our text club. Stay tuned for updates.0Number of messages sent.MESSAGES0%Percentage of links that have been clicked.CTR0Number of people that unsubscribed after they rece

**Tip**💡 Try using one message that includes a GIF, emojis, the recipient's first name, and a link.\
Compare this to a shorter, plain message without media and just a link. You'll likely see a difference in engagement!

Once everything is set up, click **'Start & Schedule'** to launch your flow and get it running smoothly.

How to Set Up A/B Testing in Flows