Search for your desired location in the "Enter Address, Zip Code, or City" field and press **Enter.**

In **Step 1** of the sidebar that appears, select **Franchises.**

Franchises spend **millions** of dollars every year on market research, so by buying in areas nearby, you're leveraging their research to find promising areas.

In **Step 2** of the sidebar, select the *Franchise* you want to view. Let's research Starbucks.

The *Data Boundary* is set to **Radius,** so we'll keep it there.