How to Use Population Data in BrightInvestor | Scribe

    How to Use Population Data in BrightInvestor

    • Drew McCluskey |
    • 0 step |
    • 3 minutes
    Search for your desired location in the "Enter Address, Zip Code, or City" field and press **Enter.**
    In **Step 1** of the sidebar that appears, select **Population.**
    In **Step 2** of the sidebar, select the *Data Type* you want to view. For this search, let's start with the **Current Population.**
    Let's set the *Year* field to **2021** so we can display recent data.
    The *Data Boundary* is already set as **City By Zip Code,** so we're ready to press **Generate Map.**
    On a white to green scale, the map is colored so you can easily compare the most dense areas in a zip code. **Hover** your mouse over the map and see their percentages.
    In **Step 3** of the sidebar, you can view the total **Current Population** for Austin in 2021.
    Lastly, you can add the generated data as a **Layer.** This will allow you to stack data types on your map. Let's click that now.
    Enter your *Layer Name* and click **Save**.
    You've finished finding *Current Population*! Now press **Step 2** to find *Population Growth.*
    In **Step 2** of the sidebar, select **Population Growth.**
    Let's set the *Year* field to **2017** so we can compare the recent growth.
    The *Data Boundary* is already set as **City By Zip Code,** so we're ready to press **Generate Map.**
    In **Step 3** of the sidebar, a line chart illustrates the growth in population over the selected timeframe.
    On a red to green scale, the map is colored so you can easily compare the dominant growing areas in the city. **Hover** your mouse over the map and see their percentages.
    Add the map to your layers so you can stack this data and hide/unhide it.
    Enter your *Layer Name* and click **Save**.
    When you want to view your *Population Layers* in the future, click the **Layers** button. You can show/hide and delete layers here.
    That's it! You know how to use **Current Population** and **Population Growth** Data! You can now click on "Start New Data Search" to continue your market research.
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