Navigate to [https://ads.google.com/](https://ads.google.com/)

Click on the hamburger menu at the top left.

Click on the search campaign you would like to view the search terms for, or skip this step if you'd like to see search terms across all campaigns.

ads.google.com

This guide provides step-by-step instructions on how to view the search terms for your Google Ads. By following these steps, you can see the exact searches that people make for your ads to appear. It also explains how to add negative keywords to prevent your ads from appearing for irrelevant search terms, and provides tips on choosing the right match type for negative keywords. This guide is useful for anyone looking to optimise their Google Ads campaigns and improve their ad targeting.