How to View Your Conversion Lag: Average Days or Interactions to Conversion
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- 13 steps |
- 49 seconds
1
Navigate to [https://ads.google.com/](https://ads.google.com/)
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Click on 'Tools and Settings' in the top navigation bar.
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Click 'Attribution' in the 'Measurement' column.
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Click on 'Path Metrics' on the left hand side menu.
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Click on the date range to select a date range.
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Select a date range which is within your expected conversion lag. For example, if your conversion lag is 3 days, make sure to select a date range at least 3 days before today's date.
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Click 'Apply' to select that date range.
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Now you will be able to see the average days to conversion. That is the number of days it takes on average for your customers to convert after clicking on an ad.
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Next to it you will see the average interactions to conversion - that is the average number of interactions with your ads your customers will make before converting.
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Click on the drop down where it states 'Conversion actions'.
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Click on 'Other Conversion Actions' or 'Included in Conversions'. Here you will be able to view any of the conversions in your account to view the average days or interactions to conversion.
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You will also receive a table where you can view the number of conversions which have occurred after a number of interactions. For example, how many conversions occurred after 1, 2, 3 or 10 interactions.
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You will also receive a table where you can view the number of conversions which have occurred after a number of days. For example, how many conversions occurred after 1, 2, 3 or 10 days.
