Mapping ClickFunnels Events to Ad Networks Events | Scribe
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Mapping ClickFunnels Events to Ad Networks Events
Jose Salgado |
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Facebook
Tiktok
Google Ads
Clickfunnels
Microsoft
Anytrack
Google Analytics
Outbrain
Taboola
Click on the ClickFunnels integration of interest.
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Select the Integration tab.
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Scroll down to the Integration Events section.
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Now you can rename the ClickFunnels events to other conversion event names. For example, 'Created' can be renamed as an 'Initiate Checkout' or a 'Lead', depending on your funnel design.
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Save your changes.
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Navigate to Tracking Pixels.
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Select any of the pixels you are using to track the funnel.
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Scroll down to the Conversion Event Mapping section.
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And ensure that the ClickFunnels events, now renamed to their conventional names, are forwarded to the conversion events expected by your ad network pixel.
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You can rename and remap as you wish, but it's better to adhere to conventions to establish consistency across your ad networks.
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If changes were made, click on Save.
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Repeat the process for all the pixels associated to the funnel.
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Now your ad networks are updated on real-time on how visitors advance on the funnel.
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