Marketing Paths: How to Navigate (Copy) | Scribe

Marketing Paths: How to Navigate (Copy)

Created by Lauren from Scribe | 9 steps
Navigate to Funnel > Marketing Paths.
Select the relevant conversion event to take a closer look at user behavior around that event.
Select your desired date range. The date range will indicate when the conversion occurred. The marketing touchpoints may have occurred outside of this date range. Click here.
Select a customer type. This will default to all customers. You can also see user behavior against only new customers or only repeat customers. For many Rockerbox users, the user behavior for new vs repeat customers will differ significantly.
Below, you will see a cohorted view of all of the marketing touchpoints on a user's path to conversion. In the below example, you can see 367 customers within this date range first had a Paid Shopping touchpoint, then an Affiliate touchpoint before purchasing.

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