You can mark a lead into any one of 6 stages. Here's what each of them means.
Open - You just know the contact details, haven't planned to reach out yet.
Assigned - You assign the lead to yourself or one of your producers (not needed if you're working alone)
Working - The prospect has been called and is in touch.
Suspend - Not buying insurance now, need to reach out at renewal.
Unqualified Lost - Never buying insurance.
Converted - Confirmed interest in buying insurance.