Rockerbox Workflow | Scribe

    Rockerbox Workflow

    • Emily Shreero |
    • 0 step |
    • 42 seconds
    The Summary Stats box will show key user behavior insights such as - Total number of converters with a certain type of touchpoint on their path - Average time to convert for users with a certain touchpoint type on their path
    To read the view, think of the box as a grid. The all column reports on all conversions (without any filtering applied) The subset column reports on metrics against whatever you filtered for above. For example paths to conversion that contain a specific type of touchpoint.
    Use this grid to compare user behavior around a certain channel to average performance. For example, does having a TikTok touchpoint on a user's path to conversion mean users have a shorter or longer time to convert compared to Facebook?

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