Segment email audiences with Email Interest activist codes | Scribe

    Segment email audiences with Email Interest activist codes

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    • 33 steps
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      Set up email interest Activist Codes to segment email audiences and send targeted emails based on a contact's selected interests. This limits the risk of people unsubscribing from everything if they want to just limit or narrow communications. Instead of emailing your whole database every newsletter, you can set up codes to have contacts select which lists they want to be on by updating their subscription settings. Then, you can send them only emails they've expressed interest in. For example, here is what email interest options look like on an online actions sign up form.

      Create Email Interests Activist Codes

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      For more details move back in the course to see the guide "Create and Apply Activist Codes".
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      Click ACTIVIST CODES from the Main Menu of EveryAction.
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      Or, type "activist" in the lefthand search bar and click ACTIVIST CODES when it populates.
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      Click ADD NEW ACTIVIST CODE.
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      Open the dropdown next to "Activist Code Type," select EMAIL INTERESTS.
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      Email Interests Activist Codes are the only activist codes that a person can remove from their profile themselves, either via the unsubscribe page for via the self-service portal. Use Email Interests activist codes to allow contacts to opt-in or opt-out of newsletters by type or topic. For more on Activist Codes, see this EA help article: [How to: Use Activist Codes](https://help.everyaction.com/s/article/2394420-activist-codes)
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      Add name and description of the newsletter code. Tie to a campaign to track results across Online Actions, Targeted Emails, Events, Scripts, and Master Survey Questions.
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      Make sure CAN BE ASSIGNED OR REMOVED is selected. This allows people to unsubscribe/re-subscribe to your newsletter.
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      Click SAVE.

      Bulk Apply Activist Codes

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      Now that the Activist Code is created, we need to apply it to the contacts who've opted into to receive these communications.
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      Create A List with the contacts who should receive the newsletter. Refer to this EveryAction guide: [How to: Use Create a List for searching](https://help.ngpvan.com/van/s/article/2396232-running-searches-create-a-list).
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      Once you have your list loaded in MY LIST, click BULK APPLY.
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      Click the APPLY NEW MAPPING drop down.
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      Select APPLY ACTIVIST CODE.
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      Select the newsletter activist code you want to apply to the contacts by opening the drop down box to the right of "Activist Code".
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      Remove the value in "Recruited By" if you do not want this to appear in the contacts' contact history.
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      Click NEXT.