Navigate to [https://ads.google.com/aw/conversions/selection?ocid=349235033&ctInfo=UNKNOWN_SELECTION&source=UNKNOWN_SOURCE&euid=134680267&__u=8878981683&uscid=349235033&__c=5731608017&authuser=0&subid=ch-de-et-g-aw-c-home-awhp_xin1_signin%21o2-awhp-hv-01-22](https://ads.google.com/aw/conversions/selection?ocid=349235033&ctInfo=UNKNOWN_SELECTION&source=UNKNOWN_SOURCE&euid=134680267&__u=8878981683&uscid=349235033&__c=5731608017&authuser=0&subid=ch-de-et-g-aw-c-home-awhp_xin1_signin%21o2-awhp-hv-01-22)

Double-click "Select the kind of conversions you want to track."

Select the kind of conversions you want to track.

Conversion tracking is critical to successful online marketing. It lets you see what people do - the conversion actions they take - after seeing your ad. You set up one conversion action at a time, but you can track multiple conversion actions at once.  Learn more