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Setting Up Reticle Line Items in DV360
Jonah Cait |
0 step |
2 minutes
You can create Reticle line items in either a separated or grouped insertion order.
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Open up the "Public Inventory" setting
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Ensure all open inventory sources are deselected and click 'Apply'
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Verify that 0 Exchanges and 0 Subexchanges are selected
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Edit 'Deals and Inventory Package'
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Search for your Reticle Deal IDs
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Add one, or many Reticle Deal IDs\*\
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\*we suggest running each signal in distinct line items to evaluate unique performance across each signal, but you can group the signals to boost scale, if needed.
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Click "Apply"
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Edit "Environment" and Remove In-App inventory
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Edit "Open Measurement"
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We suggest keeping Viewability to 50% or greater to begin. As the deal scales, please feel welcome to increase and monitor.
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Update Budget and Pacing, changing the settings from the Insertion Order to the Line Item and enter the budget that you would like the line item to spend to. \
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Update the flighting as desired.
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Reticle supports upper and mid funnel performance. We encourage you to switch the bidding strategy, at least initially, to "Maximize viewable impressions".
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Click "Additional options"
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**If you have non-Reticle line items in your insertion order**, select, "Prioritize deals over open auction inventory"\
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We do not suggest entering a CPM cap, at least until the Deal has been active for a day or two.
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Ensure that the Frequency Cap is unique to the line item. \
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Update the frequency in accordance with your best practices.
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Assign your creatives and launch your line item.
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