You can create Reticle line items in either a separated or grouped insertion order.

Ensure all open inventory sources are deselected and click 'Apply'

Verify that 0 Exchanges and 0 Subexchanges are selected

0 Exchanges and 0 Subexchanges are selected

Add one, or many Reticle Deal IDs\*\
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\*we suggest running each signal in distinct line items to evaluate unique performance across each signal, but you can group the signals to boost scale, if needed.

Edit "Environment" and Remove In-App inventory

We suggest keeping Viewability to 50% or greater to begin. As the deal scales, please feel welcome to increase and monitor. 

Open Measurement 
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Target only Open Measurement enabled mobile display inventory.
Active View
Predicted Viewability
All impressions (greatest reach)
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Update Budget and Pacing, changing the settings from the Insertion Order to the Line Item and enter the budget that you would like the line item to spend to. \
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Update the flighting as desired.

Reticle supports upper and mid funnel performance. We encourage you to switch the bidding strategy, at least initially, to "Maximize viewable impressions". 

**If you have non-Reticle line items in your insertion order**, select, "Prioritize deals over open auction inventory"\
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We do not suggest entering a CPM cap, at least until the Deal has been active for a day or two.

Ensure that the Frequency Cap is unique to the line item. \
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Update the frequency in accordance with your best practices. 

Assign your creatives and launch your line item.

Reticleai

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Best practices for setting up Reticle Deal IDs to facilitate deliverability and performance.

Setting Up Reticle Line Items in DV360