Turn on "Creator mode" so you can see analytics and get access to additional features. Add 3-5 topics that you will be focusing on.

You want to add a link to your website or landing page in your bio (only available in creator mode)

Add your title AND a 1 sentence pitch about your company in first person language to the "Headline" field.

Scroll down to the bottom where it says "Website"

Click the "Link" field and add a link to the appropriate CTA

Click the "Link text" field and add text that is a clear call to action

Add a cover photo that encourages people to visit the link in your featured section

Go to the "Featured" section of your profile and click the + button

Add the link to your website, webinar, landing page or free resources. 

Click "Add" then edit the fields below to add a description and the appropriate page title. Click "Save" once you are done.

Go to the top right side of your profile and Click "Edit public profile & URL"

Click the "Vanity URL name" field and add your name to the URL to make it cleaner. 

LinkedIn is a professional social networking platform designed to connect individuals and businesses in the professional world. Learn how to optimize your LinkedIn usage, including how to upload your resume, how to follow thought leaders, customize your LinkedIn URL, and much more.

Setting up your LinkedIn Profile to Create