**Instagram will not hyperlink URLs in a post caption unless you are running paid advertising**. However, Instagram will allow you to hyperlink to a website within Stories using the “Link” sticker, from the Instagram bio, as well as through Instagram Direct Messages (DMs)."
**As Instagram updates do occur often, this might not be fully up to date. However, below is a general walkthrough of how you can share your item links or auction link to your Instagram story.**
**Step 1:** Launch the Instagram app on your Android or iPhone, and tap on the option to add to your story.
**Step 2:** Select a photo or video (item /logo)
**Step 3:** Select the Sticker option and choose Link. Once selected, enter the URL you wish to share. From there, you can select ‘Customize sticker text’ if you wish to add the item number or whatever you wish the link to appear as. Then click done.
**Step 4:** Once done, tap share your Story.