Simone's Masterclass: How to Collect Zero-Party Data for Retargeting | Scribe

    Simone's Masterclass: How to Collect Zero-Party Data for Retargeting

    • 2 minutes
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    Start by choosing "Create Campaign Flow"
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    You're going to create a new campaign and click "Create flow"
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    We are going to send this to "All Customers (INTL Included)"
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    Once you have your full segment added, we'll go in to craft the message
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    Write up an example question that makes it easy for subscribers to respond
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    Then you're going to add a "Subscriber Event Split"
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    And click "Subscriber Response" as the event
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    Now you'll go into branches to create a response to each option (A, B and C)
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    Select property is the "Message Body"
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    Add in your options for A and be sure to click "Accept approximate matches for responses" too
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    Click "Auto-resolve matching responses for branch A in the Responses page and turn off response forwarding for 3rd party apps."
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    Click "Add New Branch" and now we'll work on the branch for B
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    Repeat the same steps as above
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    Click "Add New Branch"
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    And again, we'll repeat this for C
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    Click "Save"
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    Click "Update Subscriber"
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    Click the "Enter text" field and type in Sweater
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    Save to update that subscriber tag
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    Click "Message"