Split Test Automation for HubSpot

Click the "+" to add an action in the workflow. Select the appropriate action based on the number of cohorts / variables you'd like to test. In this example, we'll choose three cohorts. Click "Save".

Click the "+" to add an action in the workflow underneath split test automation. Add a "Value equals branch" action. Click on "Choose a property". Click "1. Three cohort split test automation". Click "cohort". Check the box "Create a separate branch for each value in this property" which will display and create branches for each cohort. Click "Next" and then "Save".

Add your different variations underneath each cohort branch. The None met branch is there in case there is a communication error in distributing each contact to their respective cohort. We recommend using a default email or variation under this branch (think of it like the "A" version of whatever you are testing).