It all starts with the budget. We have all of our campaigns grouped into budget groups to manage pacing and optimization.

Click "Budget Groups" to get. a view of all the budget groups set

This is a view into one of the budget groups. You can set the budget amount, optimization type and add new campaign to it!

Once my experiments are launched, I like to track how my budget group is performing and look at my top experiments based on the optimizer goal.

Nothing is hidden at Metadata! So you can see for yourself how the optimizer is performing and picking top experiments. Very cool in my opinion!

Select the budget group that I want to review

You can see the list of the various groups

In the example below - I am looking at the experiments tied to our retention campaign

Suggested Daily Budget per experiment (as of Oct 2, 23, 8:15 PM)

Optimization Formula: CTR

Budget Optimizer automatically calculates your suggested daily budget based on top performing active experiments within your budget group. Please consult your CSM to learn how to best use optimizer.

Experiment Name
	Impressions
	Clicks
	CPC
	CTR
	Duration
	Last 7 Days Pacing
	Score
	Budget Suggestion
	
MD_LI_Customers JTs_LP_CaseStudy_Gainsight_BA_Gainsight_CS_v3_li_e5598b351ab2a2d49dcfa85940fc6537	6,902	60	$25.17	0.87%	14	97%	0.34	$51	
MD_LI_Customers JTs_LP_customers_RT_MDvsAgency_LD_1b62496ac46d0d461a59df771c24e7f8	5,115	44	$23.58	0.86%	14	99%	0.27	$40	
MD_LI_Customers JTs_LP_CaseStudy_Webex_BA_Rt_Webex_LI_d133e9f20f14103c91901041056f07b3	4,855	39	$28.87	0.80%	15	99%	0.22	$30	
MD_LI_Customers JTs_LP_CaseStudy_Goodtime_BA_Rt_Goodtime_LI_fc0cbcb9b98c10707367f0998966c21d	3,678	28	$32.69	0.76%	15	98%	0.17	$25	

In the table below, I can take a live look at the current best-performing experiments and see how they got scored using the various parameters.

Parameters in this case are: impressions, CPC, duration, pacing, and others. The higher scores show the experiments with the best performance and thus are awarded more budget

Metadata

This step-by-step guide offers an overview of using budget groups and tracking the progress of winning experiments. It provides practical information on managing campaign budgets, optimizing performance, and monitoring experiments. By following these steps, users can effectively allocate budgets, analyze experiment performance, and make data-driven decisions for campaign optimization.

Step-by-step guide using budget groups and tracking progress of the winning experiments