Time Period Comparison

Select your base date range. This can be from the pre-set options, or a custom date range.

Select the date range you'd like to compare your base date range to. \ \ This can be a custom date range, or a selection from the common comparisons including week-over-week or month-over-month comparisons.

The summary tiles will show stats against your base date, with the overall % change from the comparison date below.

The graph will show a daily comparison of the selected stat (ex conversions, spend, CPA). \ \ This can be used to identify trends over time. As always, you can filter for specific channels to see trends on a more granular level. \ \ Per day, per channel comparisons can also be used to identify the causes of more drastic fluctuations over time. Hover over a specific date to reveal this comparison.

The Channel Breakdown grid will show the % change in each of the reporting metrics, with the base date metric on top and the comparison date metric below.\ \ Drill down to additional granularity by clicking on the tiers. This can help investigate what's causing major changes, or where there's more variability in a channel that might be further optimized.