Tracking website visits with Nutshell Analytics

This walkthrough is essential for anyone looking to leverage Nutshell Analytics to enhance their marketing efforts. It provides a straightforward setup process for tracking website visitors and lead attribution, enabling businesses to gain valuable insights into traffic sources and visitor behavior.

Nutshell

Nutshell Analytics gives you access to powerful Nutshell features like website visitor tracking and lead attribution, and it's easy to set up. Let's walk through how!

To get started, from the sidebar select 'Marketing' > 'Website' > 'Analytics'.

Then, hit the 'Configure your website' button on the Analytics page.

This will take you to the 'Tracking snippet' page. Click 'View snippet' to access the snippet of code needed to link Nutshell Analytics to your website.

Next, you'll hit the 'Copy' button to copy the Nutshell snippet embed code we provide and paste it into the <head> of your website. The steps to add the embed code to your site vary depending on how your website was built. If you’re using WordPress, for example, you can use a plugin, Google Tag Manager, or manually edit your HTML to add the code snippet. If you’d like assistance with adding the code to your site, contact us or click ‘Get started’ below the embed code to schedule a quick 15-minute walk through with our team.

To ensure that your Nutshell snippet is setup correctly, click the 'Run test' button on the Tracking snippet page, and enter your domain.

Let's take a quick look at some of the features the Nutshell snippet enables. Once you've set up the snippet, you'll see several reports on your Analytics page, including reports on: - The amount of traffic your site gets - Where your visitors are located - What industries they work in Scroll down to check out all of the reports on this page.

Under Reports > Attribution, you can see data on where your leads come from. The **attribution report** shows you how many leads and new customers each source brought in and how much value each lead channel provided for your business.

Nutshell Analytics also powers **VisitorIQ**. This prospecting tool enables you to identify the companies and individuals who visit your website even before they fill out a form so that you can reach out proactively.