Updating RSA Strength | Scribe

    Updating RSA Strength

    • Madi Lutz |
    • 14 steps |
    • 3 minutes
    1
    Navigate to [https://ads.google.com/](https://ads.google.com/) Use the MP&F Gmail password saved in LastPass.
    2
    Click "MP&F Public Relations"
    3
    Click "SSL" from the list of accounts.
    4
    This will take you to a full list of all Solstice Google accounts. Click on your respective community to edit their ad creative.
    5
    Once you're in the account, select "Ads & Assets" from the left-hand navigation.
    6
    The default will be to show ad creative first.
    7
    To easily find the responsive search ads, click "Ad Type" to sort by the type of ad creative.
    8
    Once you find the RSA, click "Edit this Ad"
    9
    Using the SSL Google Ads template and the recommendations in the platform, edit the ad until the strength is "Good" or "Excellent." [https://headquartersmpfpr.sharepoint.com/:x:/s/msteams_8e362c/ER2Y-g7ukcVFg4VuHxMk2zIBr-j9BfXji9BQimRKAOs--w?e=pCznhF](https://headquartersmpfpr.sharepoint.com/:x:/s/msteams_8e362c/ER2Y-g7ukcVFg4VuHxMk2zIBr-j9BfXji9BQimRKAOs--w?e=pCznhF)
    10
    In the Google Ads platform, be sure to add a display path for the ad. For Solstice, we'll use "senior-living"
    11
    When looking at headlines, we need to unpin the community name from only showing in the first position to help increase our ad score.
    12
    Click "Show in any unpinned position"
    13
    Use the Google prompts to get ideas to improve ad strength. This may be including more keywords in our headlines, swapping out headlines with others from our template, etc.
    14
    Once the ad strength is "good" or "excellent" save your changes.