Sales Strategy
Learn Ziptility's sales strategy by talking with the CEO or sales leader. 

Sales Process Overview:                                                         
Review the sales process diagram. What questions do you have?
                                                                                                   ***Avalyn to ask Tyler - either ADD flowchart in Figma to Notion OR use a better screen shot of actuals flow chart.

Go-to-Market (GTM) Strategy
The CEO, Marketing and Sales Leadership will routinely determine the national marketing and sales strategy. The National Campaign supports the “targeted” regional and state-specific campaigns based on conferences, other identified customer-focused events, and asset management requirements in the water industry. The sales team will use these defined GTM launches to focus their generation of leads and prospects.


In Notion, under the Resources tab, select the Go-to-Market to review the Campaign Calendar (see steps 5-8):
 1. Prospect in the Regional/State GTM areas                                                                        
 2. Mark your calendar for your assigned Sales Sequence (A, B, or C) for the week

Navigate to [https://ziptility.notion.site/Sales-Marketing-HQ-064625bd8f3641509aaff233a5a477e1](https://ziptility.notion.site/Sales-Marketing-HQ-064625bd8f3641509aaff233a5a477e1)

Campaign Calendar
Ziptility Campaign Calendar
17.44 KB
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spreadsheet
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https://docs.google.com

Alert! For the Campaign Calendar - confirm each week you are using the latest version.                                                                          
                                                                                 
 ****Testing Alert feature. Plus, ssk Tyler about keeping Alert or not. How does Sales Account Rep confirm

Use the established procedures or "Sequences" as your roadmap generating leads and for call/email activities with prospects or potential customers.

Sequence Details
Sequence Overview
Sequence Overview
Last modified by Tyler Henke
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9 days ago
Sequence Details
Standard Sales Sequences
Sequence A
Update FIRST NAME, EMAIL ADDRESS, PHONE NUMBER, ORGANIZATION NAME, CITY, and COUNTY in CRM
Send first email sequence via Hubspot
Subject: Worth connecting?
Subject: Re: Worth connecting?
Subject: Town of Winslow/Morgan County Rural Water
Make two phone calls
Send second email sequence via Hubspot
Subject: Intro
Subject: Re: Intro
Subject: [RURAL WATER ORGANIZATION NICKNAME]
Sequence B
Sequence C
Business Development Sequences
Event Sales Sequences
Other

Choose one of the three Sequences:                             
 1. Standard Sales Sequences (blue)                                                                                                         
 2. Business Development Sequences (purple)         
 3. Event Sales Sequences (orange)                                                                         
                                                                                           
Follow the steps under the Sequence Overview as to the data requirements, data source, email copy, prospect details and the process.
              

Hubspot: Sales Associate Lead Generation - Sequence Type A 

Review the HubSpot Sales Process to understand Ziptility's steps of generating leads to closing a deal

Scroll down the page, click "HubSpot Process"

Hubspot Process
Hubspot Process
Last modified by Tyler Henke
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6 days ago

Navigate to Lead Data [https://ziptility.notion.site/Sales-Marketing-HQ-064625bd8f3641509aaff233a5a477e1](https://ziptility.notion.site/Sales-Marketing-HQ-064625bd8f3641509aaff233a5a477e1)

HubSpot is a CRM platform. Learn how to effectively use HubSpot to manage your customers and other tips and tricks such as how to merge contacts or how to connect your Gmail account.

Ziptility's Sales Process - Lead Generation/Prospecting

Hubspot: Sales Associate Lead Generation - Sequence Type A