Campaign Planning with Out-of-Home Smart

Spotzi's AI-powered planning tool eliminates guesswork, combining premium audience insights with your own custom data to deliver optimal placements. Each campaign can also be exported as a custom report, with ready-made mockup images and custom campaign briefs.

Vlada Cernega
26 steps
4 minutes

Spotzi

Spotzi's Out-of-Home Smart tool allows you to create AI-assisted data-focused campaign plans for any target audience. Navigate to this button in your workspace, and click it to start working on your custom OOH campaign plan.

Name your dashboard in the "Dashboard name" field.

The "Audience Description" field will appear with an ai-generated prompt for a target audience. You can click this text to replace it with your own audience description or campaign brief.

Click "Create dashboard" when you're happy with your input.

A dashboard will appear. This dashboard displays assets automatically filtered using AI-selected criteria optimized for the audience defined in the previous step. You can see the number of selected assets in your "Assets (Count)" widget. The "Baseline" value in this widget is what your total asset count is when no filters are applied.

To view the selected audience filters, navigate to the "Spotzi Explorer" filters in the filter tab. Click "Edit" to view the list of applied filters.

You can see and edit the filters which were automatically selected for your target audience (in this case, the filters displayed are intended to target audiences for a luxury watch campaign).

All filters are automatically set to select assets which over-index (at 105 or higher) for each variable. You may change each filter by adjusting the slider in order to select higher or lower index ranges. [How to add and edit Spotzi Explorer filters.](https://scribehow.com/viewer/Filter_Overview_Spotzi_Explorer_Filter__KSNeFFSdTaKb-s3-GHxxaA)

All of the assets on your map can be clicked to bring up an information window for that specific location.

This window will display your chosen location data, as well as an image for each location. Click "Test your creative" to see how your ad will look on any of your screens.

Select the "Creative Prompt" window to add in a prompt for the kind of ad you would like to see on your screen. You may also upload your creative below this prompt window if you already have an image you would like to test.

Click "Generate Preview"

Your ad will appear. Click "add to campaign report" if you would like to include this mockup in your campaign report, which you can later export as a PDF.

You can view your campaign report by clicking the "Campaign Report" button in the top right corner of your dashboard.

Generate some text describing your campaign plan and your selected locations using the "Audiences" tab of the report. Simply fill in the prompt window for your target audience and click "Generate".

Once you're happy with the result, click "Mockups" to select the images you'd like to use in your report.

The "Manual" window will contain the images we've already added to this report. If you would like to add multiple images at once, switch to the "Automatic" selection.

Select a column from the "Select Category" dropdown. The system will then retrieve the images used for each of the unique values in this column. For example, if you select an asset type/class column, an image will appear for each type of asset available in your campaign plan.

Add your image prompt to the "Creative Impression" window to request the ads you'd like to see on your assets.

Click "Generate" when you're happy with your selection and creative prompt.

Your ad will now be mocked up on each of your distinct asset images. If you'd like to re-prompt the results for any of your assets (for example, if a mockup failed or did not give you the result you'd prefer) simply click on the refresh icon for that image.

Click "Download PDF" when you're happy with your results.

You can now share a PDF featuring all mockups and your audience description amongst team members, or can send this file directly to clients.

You can also share the dashboard itself so that viewers can navigate across the map and interact with the campaign locations. Shared users can even create their own mockups using the creative testing tool in each asset's information windows. To do this, click your dashboard's title.

The dashboard's settings window will appear. Navigate to the "Share" section and toggle "Public dashboard" **on.**

A public link will appear. Anyone who receives this link will be able to open a view-only version of this dashboard in their browser.