Campaign Planning with Out-of-Home Smart

Spotzi's AI-powered planning tool eliminates guesswork, combining premium audience insights with your own custom data to deliver optimal placements. Each campaign can also be exported as a custom report, with ready-made mockup images and custom campaign briefs.

Remco Dolman
20 steps
3 minutes

Spotzi

Create your OOH Smart Dashboard

Spotzi's Out-of-Home Smart tool allows you to create AI-assisted data-focused campaign plans for any target audience. Navigate to this button in your workspace, and click it to start working on your custom OOH campaign plan.

Name your dashboard in the "Dashboard name" field.

The "Audience Description" field will appear with an ai-generated prompt for a target audience. You can click this text to replace it with your own audience description or campaign brief.

Click "Create dashboard" when you're happy with your input.

A dashboard will appear. This dashboard displays assets automatically filtered using AI-selected criteria optimized for the audience defined in the previous step. You can see the number of selected assets in your "Assets (Count)" widget. The "Baseline" value in this widget is what your total asset count is when no filters are applied. **Please note:** Your Out-of-Home Smart dashboard's default appearance, visible layers, carousel, and data widgets will depend on the template used by your company. [How to add widgets to a dashboard.](https://scribehow.com/viewer/Adding_Editing_and_Exporting_Data_Widgets__yGmsxkoDQVSR4TidwjJVSA)

View & Edit Audience Filters

To view the selected audience filters, navigate to the "Spotzi Explorer" filters in the filter tab. Click "Edit" to view the list of applied filters.

You can see and edit the filters which were automatically selected for your target audience (in this case, the filters displayed are intended to target audiences for a luxury watch campaign).

All filters are automatically set to select assets which over-index (at 105 or higher) for each variable. You may change each filter by adjusting the slider in order to select higher or lower index ranges. [How to add and edit Spotzi Explorer filters.](https://scribehow.com/viewer/Filter_Overview_Spotzi_Explorer_Filter__KSNeFFSdTaKb-s3-GHxxaA)

You may also add other kinds of filters to filter assets based on your layer data, POI proximity, or overlaps with various types of location polygons. [How to use Layer Data filters](https://scribehow.com/viewer/Filter_Overview_Layer_Data_Filter__JcDQQTqAQ4aof3J5-Sr0Rg) [How to use POI Proximity filters](https://scribehow.com/viewer/Filter_Overview_POI_Proximity_Filter__8eiMi5QJR5WrgGDqUZcqBQ) [How to use Spatial Overlap filters](https://scribehow.com/viewer/Filter_Overview_Spatial_Overlap_Filter__dO6DZJg0Tn65jhn-2RjFBQ)

Asset Tooltips & Mockup Tool

All of the assets on your map can be clicked to bring up an information window (tooltip) for that specific location. [How to add a tooltip and carousel to your OOH dashboard](https://scribehow.com/viewer/Add_Tooltips_and_Carousels_to_Dashboard_Layers__zoOxiMsPT-C8-rDw2mPB8Q)

This window will display your chosen location data, as well as an image for each location. You can click on "Test your creative" to see how your ad will look on any of your screens.

Select the "Creative Prompt" window to add in a prompt for the kind of ad you would like to see on your screen. You may also upload your creative below this prompt window if you already have an image you would like to test. [How to Use Spotzi's Creative Testing & Mockup Tool](https://scribehow.com/viewer/How_to_Use_Spotzis_Creative_Testing_and_Mockup_Tool__Kfl9ui_KTvO8Ae_QFX0RLw)

Click "Generate Preview" when you've finished adding your prompt or image file.

Your ad will appear. Click "add to campaign report" if you would like to include this mockup in your campaign report, which you can later export as a PDF. [How to create a Media Kit with the Campaign Report Tool](https://scribehow.com/viewer/Creating_a_Media_Kit_with_the_Campaign_Report_Tool__MBdQ-iXEREa87_bgNWfQVw)

You can also analyze the effectiveness of your creative on this asset by navigating to the Ad Validator tool. [How to analyze creative performance in Spotzi](https://scribehow.com/viewer/Ad_Validation_Analyze_Creative_Performance_in_Spotzi__nDbzK1iNTsiunv5RnzJvcQ)

Export your Asset List

Click on the "Export" button on in the top right corner of your dashboard to export your filtered screen list.

Click "Download CSV". A file containing your filtered assets will be downloaded to your computer.

Share your Dashboard

You can also share the dashboard itself so that viewers can navigate across the map and interact with the campaign locations. Shared users can even create their own mockups using the creative testing tool in each asset's information windows. To do this, click your dashboard's title.

The dashboard's settings window will appear. Navigate to the "Share" section and enable "Public dashboard".

A public link will appear. Anyone who receives this link will be able to open a view-only version of this dashboard in their browser.