How To Change Conversion Goal Action Optimization In Google Ads

Learn how to update your conversion goal settings by modifying the action optimization status. This guide simplifies the process of switching your conversion actions between primary and secondary categories to better track your advertising performance.

Maria Dik
5 steps
12 seconds

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Goals" → "Summary".

Verify that only one Purchase conversion is marked as Primary under "Action optimization". Set all other purchase-related conversions to Secondary.

If more than one purchase conversion is currently set to "Primary", open the conversion action you want to update.

Click "Edit settings" to update the action optimization settings for this conversion.

Under "Action optimization", select "Secondary action not used for bidding optimization" and click on "Save".

How To Change Conversion Goal Action Optimization In Google Ads

Maria Dik
5 steps
12 seconds

Google Ads

Verify that only one Purchase conversion is marked as Primary under "Action optimization". Set all other purchase-related conversions to Secondary.

If more than one purchase conversion is currently set to "Primary", open the conversion action you want to update.

Click "Edit settings" to update the action optimization settings for this conversion.

Under "Action optimization", select "Secondary action not used for bidding optimization" and click on "Save".