A/B testing is a great way to optimize your website or app for maximum user engagement. By setting up A/B testing in Adobe Analytics, you can easily compare different versions of your website or app to determine which one performs better. This can help you make informed decisions about how to improve your user experience and increase conversions. Knowing how to set up A/B testing in Adobe Analytics can help you get the most out of your website or app and maximize your return on investment.