If you are running an online store, you may want to expand your reach to customers around the world. Setting up a multi-language store with WooCommerce can help you do this by allowing customers to view your store in their native language. This can help you increase sales and build trust with customers who may not be comfortable shopping in a language they are not familiar with. Additionally, having a multi-language store can help you better target customers in different countries and regions, allowing you to tailor your products and services to their needs.