If you are running email campaigns through Mailchimp, it is important to track the performance of those campaigns in order to measure their success. Knowing how your campaigns are performing can help you make informed decisions about how to optimize your campaigns for better results. Tracking the performance of your Mailchimp campaigns can help you understand which campaigns are successful, which ones need improvement, and which ones should be discontinued. This information can help you make more effective decisions about how to use Mailchimp to reach your marketing goals.