Sendinblue's automation feature is a powerful tool that can help you streamline your marketing and customer engagement processes. With automation, you can create automated workflows that will send out emails, SMS messages, and other communications to your customers based on certain triggers. This can help you save time and resources while still providing your customers with timely and relevant communications. Knowing how to use Sendinblue's automation feature can help you maximize the effectiveness of your marketing and customer engagement efforts.