The Visit Duration report in Adobe Analytics is a powerful tool for understanding how long visitors are spending on your website. This report can help you identify areas of your website that are engaging visitors and areas that may need improvement. Knowing how long visitors are spending on your website can help you optimize your content and design to ensure visitors are getting the most out of their experience. Additionally, understanding the average visit duration can help you better understand the value of each visitor and how to better target them with marketing campaigns.