How to Create New Customer Purchase Custom Goals in Google Ads

Learn how to create campaign-specific “New Customer Purchase” Custom Goals in Google Ads. This setup allows you to optimize selected campaigns for new customers.

Maria Dik
7 steps
40 seconds

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Goals" → "Summary"

Scroll to the bottom of the page until you reach the Custom goals section.

Click “Add custom goal”.

Enter a name for your custom goal. Recommended naming examples: - NewCustomerPurchase - NewCustomerPurchase DE - NewCustomerPurchase US depending on your account structure and markets.

Search for your Mable "NewCustomerPurchase" Conversion Action under "Select conversion actions".

Click the checkbox next to the `NewCustomerPurchase` Conversion Action to select it.

Click “Save”.