How to Organize Your Social Media Content into an Airtable Content Bank

This guide provides step-by-step instructions on how to collect and store your content into an Airtable Content Bank Base. Following these steps will help you effectively organize and manage content for future reference and use on a weekly basis.

Amanda Renouf
|
16 steps
|
52 seconds

Facebook

Airtable

I recommend collecting content for **one primary platform** in your content bank to more easily edit the original copy of the post or email you are collecting. This helps support your content management team and prevent having to edit the same post multiple times across platforms. Your content management team will be able to repurpose and restyle this collected post into different content types (ie. reels, stories, carousel posts, quotes, emails, etc) more smoothly for your launches & evergreen marketing. For the purpose of this guide, I'm going to use my **Facebook** as an example (feel free to replace with your primary platform of choice!) :)

Login to [Airtable.com](https://Airtable.com) account **Resources:** - You can use my referral code if you don't have an Airtable account yet: <https://airtable.com/invite/r/ulmeEUpY> - You can grab **a FREE copy of my Airtable Content Bank template** used in this guide (this is the same content bank I use in my own business to organize my content for launches & evergreen marketing): <https://inspiremeamanda.thrivecart.com/airtable-content-bank/?coupon=CONTENT100>

While your [Airtable Content Bank](https://airtable.com) is opened in a tab on your web browser. Create a new tab and navigate to your facebook profile example: <https://www.facebook.com/amanda.christina.5055>

Scroll down and copy the content of the posts from this past week. You're collecting any static post content including long form posts and short tile posts (the FB quote background posts). You don't need to collect - FB lives - Reels - Personal Posts of my Family/Friends at a Holiday or Outing - Holiday Posts (ie. Happy Valentines Day, Merry Christmas!, etc) **Toggle between your [Facebook](https://facebook.com) tab and your [Airtable Content Bank](https://airtable.com) tab**

Copy the "caption" of the post only. Highlight and click "copy" for each post and bring it to your [Airtable Content Bank.](https://airtable.com) **I personally only grab the caption, because I use interchangeable photos with my Facebook Posts and change the graphic templates in Canva often so its not a good use of time to store the images/graphics in the Airtable Base (they're just going to get changed out anyways haha!** 😂 😜)** **Storage Systems:** - I use Google Drive to store my photos into these two folders "**Hi Res Photoshoot**" and "**Casual Social Media Photos**" - The photoshoot folder has branded photos from photoshoots - The casual folder has photos from my iphone - I use [Canva.com](https://Canva.com) to create any carousel posts, quotes, program banners, PDFs, and more (using the folders inside Canva for graphics)

Toggle back to your [Airtable Content Bank](https://airtable.com) Scroll down and click on the "+" icon to add a new record for posts that aren't in the bank already.

**NOTE: If you also use the Airtable Content Bank to plan out your content:** You can do a quick search while you're doing this task for the past 7 days of posts in the bank to prevent duplicates This weekly organization guide will be supportive for any spur of the moment or extra posts you shared on Facebook that weren't necessarily planned out ahead in Airtable and collect them each week.

Select the date the post you collected was published on Facebook

Click the "expand" icon to open the record.

Paste the caption copy of the post you collected in the "Post Caption" of the new record.

Scroll down and select the content "status"

Mark the status as "Published" since this post has already been published.

Click the "Content Type" and select the content type as either one of these options: - **Long Post** - A post that is longer than 3 paragraphs - **Tile Post** - A 1-3 sentence quote post (typically fb quote background post) - **Short Post** - A post that is shorter than 3 paragraphs This is my content type categories that I use for Facebook (in the content bank I added additional content types dependent on your primary content platform you are collecting for!) 💖

Click the "Content Message" and select one of these content message types: - **Shockwave** - a post that tackles a limiting belief or shares an opinion on a topic - **Personal Story** - a post where I share a personal story or work experience of mine - **Testimonial** - a post where I share a client's story or work experience - **Offer** - a post where I just talk about the offer (this can be a feature within the offer or a hard sell sales post only talking about the program) - **Celebration** - where I share a current real time celebration or something that I'm grateful for - **How to** - is where I share a step-by-step formula or journal prompt on how to do an activity *If you're not sure or the post covers multiple of these just select the one type its most like* 💖 **Resource:** - ➡️ *I have **a FREE 10x Your Launches Content Audit Guide** that gives content prompts for each of these content messages above (these are different types of content that I look for in a client's launch when launch managing to make sure they are hitting multiple angles that speak to the buyers segment of their audience):* [expansionwithamanda.com/10x-launches-checklist](http://expansionwithamanda.com/10x-launches-checklist)

Based on the past week at a glance select the "highest performing posts" These are the posts with the most likes/comments and stand out from the rest of your posts. If its not a high performing post, don't select it.

**NOTE:** If you wanted to add more data into this content bank you can create additional fields to track likes, comments, and shares of each post This will help you filter for certain posts based on data in the future

Click the "x" to exit out of the record.

Check your work and repeat the process as you add in additional posts from this past week into the content bank.

You're all set! Congratulations!!