How to Set Up Google Analytics Conversion Tracking - For Maps Madness
Corinne Fisher
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59 steps
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3 minutes
Google Analytics
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Navigate to [https://analytics.google.com/](https://analytics.google.com/)
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Click the "Search" field and type in the account you are working on
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Click "DATA FLOWING"
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Go to Admin - Setup Assistant
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Click "Mark as complete"
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Click "Not Started" next to "Turn on Google Signals"
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Click "Manage Google Signals"
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Click "Get started"
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Click "CONTINUE"
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Click "ACTIVATE"
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Click "Setup Assistant"
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Click here.
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Click "Mark as complete"
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Click the arrow next to "Conversions"
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Click "Manage Conversions"
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Click "Events" on the Left \ \ UPDATE: This is now located under Admin - Data Display - Events
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Click "Create event"
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Click "Create"
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In this field type: "thank_you_page"
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Under Parameter: page_location Operator: contains
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Value = ending path URL for the confirmation page. Example: thank-you
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Click "Add Condition"
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Parameter: event_name Operator: equals Value: page_view
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Check "copy parameters from the source event"
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Click Create at top right
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Click "Create" to create another Conversion event
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NAME it: phone_number_clicks Parameter: event_name Operator: equals Value: click
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Click "Add Condition"
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Parameter: link_url Operator: contains Value: tel:
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Check "copy parameters from the source event" Click "create" at top right
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Copy the Custom Event Names that you just created
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Click "Key Events"
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Click "New key event"
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Click the "New event name" field.
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Paste the name of one of the events you just created
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Click "Save"
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Click "New conversion event"
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Paste the name of the other event you just created and click save
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Click "Setup Assistant"
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Click here.
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Click "check_circle Mark as complete"
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Click next to Audiences
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Click "Manage audiences"
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Click "New audience"
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Click "Create a custom audience"
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Name it "Conversion Audience
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Click "Add new condition"
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Click here.
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Click "Is conversion event"
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Click "Add filter"
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Click "is one of"
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Paste both names of the events you created each on a separate line
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Check "At any point in time" and select "Apply"
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Click the "Set to maximum limit" field.
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Click "Save"
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Click here.
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Click here.
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Click "check_circle Mark as complete"
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