How to Switch a Google Ads Campaign to New Customer Optimization

Learn how to switch individual Google Ads campaigns from standard Purchase optimization to a campaign-specific “NewCustomerPurchase” Custom Goal.

Maria Dik
6 steps
50 seconds

Google Ads

Navigate to [https://ads.google.com](https://ads.google.com/aw/conversions?ocid=833620922&ascid=833620922&euid=929714583&__u=9921495967&uscid=6478487745&__c=3688320505&authuser=0) and go to "Campaigns" → "Campaigns"→ "Campaigns"

Select the campaign you want to optimize for new customers and open the campaign settings.

Scroll to the Campaign conversion goals section.

Change the conversion goal setting from: - **Account-default goals** to: - **Campaign-specific goals** This ensures that only this specific campaign uses the custom New Customer optimization setup.

Select the previously created `NewCustomerPurchase` Custom Goal under "Choose campaign goals"

Click "Save" to apply your changes.