How to Target People around Specific POIs

Learn how to target the people who live in proximity to key points of interest by using Spotzi's POI filters to target postal codes within a specified distance of each target location.

Remco Dolman
18 steps
2 minutes

Spotsi

Open a dashboard featuring the postal codes you would like to target. [Creating dashboards using Spotzi’s premium data](https://scribehow.com/viewer/Creating_Dashboards_using_Spotzis_Premium_Data__af8es--rQByx85lSsLjROw)

Click the funnel icon to open the filters menu.

Navigate to the POI Proximity filter and click "Edit".

Click "Add POI".

Click "Add POI" to create a new custom POI layer. You can also select a previously created POI layer from the list below.

You will be prompted to create a new dashboard with the POIs you'd like to use for your proximity filter. Name your new dashboard, and choose the POIs you'd like to target.

You can start by selecting the specific region(s) you'd like to use for your POI search, or leave this blank to search within the entire country.

Select your preferred POI category. You can either create your POI dashboard after this step, or continue to narrow down your search with the rest of the fields.

Select a specific POI brand if desired.

Click "Create POI Dashboard" when you're happy with your selection.

The dashboards containing all of your requested POIs can be found under "Spotzi Explorer" in your workspace.

Filter Locations by POI Proximity

Once your POI dashboard is created you'll be directed back to your original dashboard. You can now select your new POI dashboard from your POI list. The locations in this dashboard will be used for your POI Proximity filter.

Choose your proximity radius. A buffer with this radius will be created around each of the locations on your POI layer.

Click "Confirm" when you're happy with your radius selection.

Your dashboard's locations will now be filtered based on their proximity to the locations on your POI layer. Only postal codes within your selected radius buffers will appear on the map, and any [dashboard widgets](https://scribehow.com/viewer/Adding_Editing_and_Exporting_Data_Widgets__yGmsxkoDQVSR4TidwjJVSA) will update accordingly.

Export your Results

You may now click the "Export" button to download a list of your filtered postal codes.

Click "Download CSV" to download your postal code list.

Run a Targeted Online Campaign

Contact Spotzi to run a targeted online campaign across the postal codes you've selected.