How to Track Campaign Conversions

Caitlin Pike
12 steps
2 minutes

Adroll

Broadstreetads

Copy the campaign ID of the campaign you want to track conversions for.

Click back to your Advertiser's profile.

Click "New Advertisement"

Search "conversion tracker"

Click "Create a Conversion Tracker | Original Series"

Click the "Name" field to give your conversion tracker a name.

Click this field and paste your Campaign ID.

Enter a number from 1-90 in the Maximum Age field.

Maximum Age refers to the maximum number days after a user clicks on an ad during which a subsequent conversion (ie a purchase or sign-up) can be attributed to that ad. So if the user doesn’t complete the desired action immediately, the conversion will still be tracked as long as it falls within the max age.

Click this dropdown to adjust whether to only track unique users or not.

Gives the option for a user to only be tracked once if they complete the conversion multiple times

Input an email address here to be notified when a conversion takes place.

Click Create Advertisement button.

Copy the Javescript code that has been given to you and place it onto the conversion page.

A conversion page example would be a "thank you for purchasing" type page.

*Do not run the conversion tracker in a campaign as you would a normal ad. Simply follow the instructions presented once you create the conversion tracker.*