Paul's Masterclass: Creating Automation Workflows and Engagement Tiers
2 minutes
Postscript
Link Click Abandonment Automation
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Once again, select a "Create Automation" flow
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Click "Create Automation Flow"
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Click "Create flow"
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Click "Link clicked" from the dropdown options
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Turn on the Entry filter
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Add a Cancellation trigger
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Select "Subscriber Viewed Product" as the Cancellation trigger
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Add a "Delay"
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Choose "For an amount of time" from the dropdown
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Make a 1 hour delay
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Add another "Message" to the flow
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Remind people to come back to shop and include a link to your store.
Price Drop Automation
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Start by creating an Automation flow
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Click "Price Drop" from the trigger event dropdown
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Choose either a $ or "%" amount
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Select subscribers who started checkout with that variant
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Click "Viewed variant (whose price dropped)"
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Change the "Exclude subscribers who purchased the product in the last\*" field to 60 days.
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Click the "Exclude subscribers who purchased the product in the last*" field.
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Click "Exclude subscribers who purchased the product in the last"
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Turn on "Entry filter"
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Click "Save"
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Craft your "Price Drop" message
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Include the "Product Name" to further personalize
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Add "Price Drop - New Price" to the message
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Go to "Merge Tags"
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Add the "Checkout Link" to the message
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Add some urgency before saving and setting it live
Reengagement Flow
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Create a Campaign Automation
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Select "Subscriber Created" as your first Trigger Event
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Add "Order Created" as the Cancellation trigger
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Add a "Delay"
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Select "For an amount of time" as the Delay type
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Choose 30 days as the amount of time
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Click "Message"
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Remind subscribers about your Welcome offer or a new incentive
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Click "Shop - Link" from the Merge Tags
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Click "Save" and start re-engaging
Creating Engagement Tiers
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Click "Create Segment"
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This will be the "Highly Engaged" segment
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Click "Subscriber Viewed Any Product"
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Click "equals"
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Click "within last days"
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And enter "100" days for this segment
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Now we'll create the "Medium Engaged" segment
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Click "Subscriber Viewed Any Product" as the Segment criteria
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Click "equals"
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Click "within last days"
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Remember: after you make the segment you need to use the exclusion on a campaign. For example, if you're sending to the 100 day segment, and then send to the 100-200 day segment, make sure the 100 day is excluded
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Click "before last days"
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And choose 100 days
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Click "Add Filter" again
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Choose "Subscriber Viewed Any Product" and "within last days"
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And you've got your "Medium Engaged" segment
