Simone's Masterclass: How to Collect Zero-Party Data for Retargeting
2 minutes
Google Drive
Google APIs
Doubleclick
Postscript
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Start by choosing "Create Campaign Flow"
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You're going to create a new campaign and click "Create flow"
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We are going to send this to "All Customers (INTL Included)"
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Once you have your full segment added, we'll go in to craft the message
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Write up an example question that makes it easy for subscribers to respond
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Then you're going to add a "Subscriber Event Split"
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And click "Subscriber Response" as the event
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Now you'll go into branches to create a response to each option (A, B and C)
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Select property is the "Message Body"
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Add in your options for A and be sure to click "Accept approximate matches for responses" too
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Click "Auto-resolve matching responses for branch A in the Responses page and turn off response forwarding for 3rd party apps."
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Click "Add New Branch" and now we'll work on the branch for B
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Repeat the same steps as above
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Click "Add New Branch"
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And again, we'll repeat this for C
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Click "Save"
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Click "Update Subscriber"
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Click the "Enter text" field and type in Sweater
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Save to update that subscriber tag
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Click "Message"
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Click "Update Subscriber"
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And do the same thing, for subscribers that responded with Tops
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Click "Save"
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Click "Save Changes"
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Now we can build out the "Segments" based on the data you captured
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Click "Create Segment"
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Click the "Name this segment" field.
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Type "Tops"
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Click "Subscriber Tags"
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Click the "Value" field.
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Type "Tops"
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Click here.
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Click "Save Segment"
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Repeat the above for each subscriber tag to build out your segments! Don't forget to offer up customized shopping suggestions now that you've got these built out.
