Travis' Masterclass: How to Create A Shipping Deadline Reminder Flow
6 minutes
Google Drive
Google Account
Doubleclick
Postscript
Shipping Deadine Reminder Flow
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Start by creating a new Campaign Flow
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Click "All Customers and Subscribers (INTL Included)" as your segment
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Click "Add Trigger"
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Click "Order Created" as the exclusion so those subscribers are removed from the flow
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Click "Save"
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Now you can craft your first message
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And don't forget to include a link to send them somewhere on-site to shop
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Enter your message here reminding them of your shipping cutoff date
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Make sure you have a 'delay' added to the flow right before the message
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Click "Until a specific date"
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Click the "Date" field. For example, maybe you want this to go out on December 2.
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Click "Use subscriber's timezone"
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Click "Save"
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Now we've got your first reminder going out, we'll add a delay and set up your next shipping reminder.
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Click "For an amount of time"
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And let's set this one to 5 days later.
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Drag in your "Message" to the flow
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And for this one, take advantage by collecting some data from your subscribers for follow up messaging.
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Make sure you prompt them to reply back
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Click "Save Changes"
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Here we want to make sure we add a "Subscriber Event Split"
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Click "Subscriber Response"
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And now we're going to customize messages based on the subscriber responses
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Click "Message Body"
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Click 'contains' and then enter the values for the first response option
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Click "Auto-resolve matching responses"
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Click "Add New Branch" and do the same for follow up responses
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Click "Message Body"
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Click "contains"
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Add your options for 2 i.e. a partner
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Click "Add New Branch"
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Click "Message Body"
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Click "contains"
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And again, the same for option 3 a.k.a teacher
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Type "3 [[enter]] three [[enter]] teacher [[enter]] teach [[enter]]"
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Click "Add New Branch"
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Click here.
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Click "Message Body"
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Click this icon.
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Click "contains"
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And continue to repeat, as we did in the steps above
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Click "Save"
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Click "Message"
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And now you're going to customize your message for each subscriber response with specific gift recommendations
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And don't forget to add your "Shop - Link"
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Click "Save"
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And now we want to add another delay for one final message to drive urgency
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Click here.
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Click "For an amount of time"
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We'll change this next message to go out in 3 more days
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Click "Message"
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Click "Message"
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Drive some urgency here, reminding them of the cutoff date
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Add another "Delay" for this final message
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And this time we're going to pick a date
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Click the "Date" field.
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Select your shipping cutoff date
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And you may even want to include a time, so the message doesn't go out after the window is over
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And now it's time for your final message
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Click "Save"
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Click "Save"
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And there you have it—a perfect shipping flow!
Post BFCM Lapsed Buyer Segment
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First you'll create your segment of buyers that purchased in the last 90 days (i.e. during BFCM promotions)
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And now we're going to start creating the lapsed buyer flow by sending to everyone on your list excluding that L90 segment we just created
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Set a delay so that this goes out right after Cyber Monday
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And use this message to drive further markdowns, a gift guide or Travis' favorite tip: low inventory!
HAPPY DECEMBER SENDING!
