Understanding Subscription Types & Preference Pages

Learn how subscription types work in HubSpot, what contacts see on their preference pages, and how to choose the correct subscription type when sending emails.

NICA Support Team
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HubSpot

Each league has **two primary email subscription** types in HubSpot. League News & Updates Season Notification & Alerts Choosing the correct subscription type helps ensure contacts receive the right communications and helps maintain healthy email preferences and email deliverability. Subscription types are NOT audience lists. Think of them as: - communication categories - the reason someone is receiving the email - the preference options a contact may see on their email preference page

Choosing the Right Subscription Type

Tip! **League News & Updates** (Subscription Type) = Use this for marketing, engagement, and community communications. Examples: League Newsletters, Registration Promotions, League Announcements, Volunteer opportunities, Sponsor Highlights, Fundraising Campaigns, Merchandise and apparrel annoucements such as jersey or GRiT sales. Your recipient lists could include: SingleTrack Times, any ALL TIME list AR - SingleTrack Times, AR - Alumni - All Time or Current, AR - Coaches - All Time, AR - Riders - All time, AR - Parents - All Time, AR - GRiT - All Time or any 'Current' list **Season Notification & Alerts** (Subscription Type) = Use this for important operational and season-related communications that directly support participation in the current season. Examples: Registration deadlines, race weekend information, event logisitics and schedules, weather, race or practice cancellations, Coach requirements or reminders, license or certification information, any action-required communication for current coaches, riders or parents/guardians. You recipient lists could include: Any "Current" list **Quick Rule of Thumb:** Ask yourself; is this email intended to inform, engage or promote or build community? Then use League News & Updates Is this email providing important information or requiring action for current season participants? Then use Season Notifications & Alerts

To access and choose your subscription types; open an email.

Navigate to the 'Send to' tab.

Search or select your Subscription type from the dropdown. You can search for your League name first 'Montana League News & Updates' in the 'Send to' field.

Understanding Visibility Rules

# Important Concept # Audience Lists = WHO receives the email # Subscription Types = WHY they are receiving the email Example: - Audience Segment/List = `IN-Coaches-Current` - Subscription Type = `Indiana Season Notifications & Alerts`

NOTE! Not every contact sees every subscription option. Subscription visibility is automatically controlled based on: - registration status - relationship to the league - contact labels - participation history - website subscriber status This helps ensure: - contacts only see relevant communication options - operational communications reach active participants - email preferences stay clean and manageable

Alert! Important Reminders ## DO: ✔️ Match the subscription type to the communication purpose\ ✔️ Use Season Notifications & Alerts for operational communication in the current season\ ✔️ Use League News & Updates for broader engagement and newsletters\ ✔️ Review recipient counts before sending ## DON’T: ❌ Use subscription types interchangeably\ ❌ Confuse subscription types with audience lists\ ❌ Send operational season alerts using broad marketing audiences\ ❌ Assume all contacts can see all subscription options

Common Questions ## “Why can’t a contact see a subscription option on their preference page?” Visibility rules determine what subscription types a contact is eligible to manage. ## “Can someone unsubscribe?” Yes. Contacts can manage preferences or unsubscribe using the links included in your emails. ## “Do I build subscription types?” No. Subscription types are centrally managed by NICA and already configured for your league. Please reach out with questions.