A one-page business plan template concisely outlines a business strategy for investors, executives and team members. With it, you can pitch an idea to decision-makers or brief the team on upcoming milestones. To create a single source of truth for each stakeholder involved in the project, try our free one-pager business plan template.
A one-page business plan is an executive summary of your project’s goals, target markets and financial overview. It condenses lengthy business strategy documents so stakeholders and team members can quickly understand your project’s essential elements.
This document is useful at several points in the planning process:
With this one-page business template, you’ll create a concise document that offers the following benefits.
A simple one-pager format effectively communicates your ideas as briefly as possible. Decision-makers can review this brief overview to approve a new business endeavor, while employees can use it to understand their role in the project.
Outlining your business plan in one page makes it easier to distribute, as you can print it to hand out at a meeting or quickly review it in a video call. And since this document is so short, it’s less daunting, so people are more likely to read it.
A one-page guide can set you up for success on future projects. If you create this outline before any other documentation, it becomes a strong starting point for developing an in-depth business strategy. And after you’ve started a project, you can use your existing one-page business plan to craft templates for future endeavors.
Below are the following sections your one-pager should include.
A brief paragraph at the top will set up everything that follows. To keep it as relevant as possible, write all the other content first, then circle back to this section to summarize the document as a whole.
Describe the specific issue your business plan intends to address. State it as briefly as possible, using accurate, measured language that doesn’t exaggerate the problem.
Pitch a simple business solution that addresses the key challenge. This section should state your idea plainly so readers start thinking about your project’s purpose and goals.
Explain what makes your business plan the perfect solution to the key challenge. Offer engaging, novel value statements that will get investors and decision-makers excited about your idea. Here are a few questions to ask yourself while drafting:
Describe who you’ll market to, and explain how connecting with this audience will help the business meet its sales goals.
Provide a brief market analysis explaining your expected market size, competition and industry trends. Based on that information, describe what makes your solution stand out. Use simple statements with just enough information to excite readers about the possibilities. For example:
In a table, list the key players involved in making this business plan possible. Then, describe the role they’ll each take on during the project. For example:
Describe how this business plan will bring in revenue for the company. When explaining how your strategy will improve sales, highlight the unique value statements you listed earlier.
To answer investors’ questions, plainly state the budget needed to reach your goals and provide financial data such as a sales forecast or marketing plan.
If those details add too much content for one page, replace them with links to other reports. That way, readers can reference them if they’re interested.
When drafting a business plan, clearly describing your business goals will earn stakeholder buy-in and tell team members what project success looks like. Here’s how to outline your long, medium and short-term goals in your proposed solutions section:
To fit within the constraints of a single-page outline, describe these objectives briefly. You can always link to more in-depth SMART goal documents for more information.
A one-page business plan template concisely outlines a business strategy for investors, executives and team members. With it, you can pitch an idea to decision-makers or brief the team on upcoming milestones. To create a single source of truth for each stakeholder involved in the project, try our free one-pager business plan template.
A one-page business plan is an executive summary of your project’s goals, target markets and financial overview. It condenses lengthy business strategy documents so stakeholders and team members can quickly understand your project’s essential elements.
This document is useful at several points in the planning process:
With this one-page business template, you’ll create a concise document that offers the following benefits.
A simple one-pager format effectively communicates your ideas as briefly as possible. Decision-makers can review this brief overview to approve a new business endeavor, while employees can use it to understand their role in the project.
Outlining your business plan in one page makes it easier to distribute, as you can print it to hand out at a meeting or quickly review it in a video call. And since this document is so short, it’s less daunting, so people are more likely to read it.
A one-page guide can set you up for success on future projects. If you create this outline before any other documentation, it becomes a strong starting point for developing an in-depth business strategy. And after you’ve started a project, you can use your existing one-page business plan to craft templates for future endeavors.
Below are the following sections your one-pager should include.
A brief paragraph at the top will set up everything that follows. To keep it as relevant as possible, write all the other content first, then circle back to this section to summarize the document as a whole.
Describe the specific issue your business plan intends to address. State it as briefly as possible, using accurate, measured language that doesn’t exaggerate the problem.
Pitch a simple business solution that addresses the key challenge. This section should state your idea plainly so readers start thinking about your project’s purpose and goals.
Explain what makes your business plan the perfect solution to the key challenge. Offer engaging, novel value statements that will get investors and decision-makers excited about your idea. Here are a few questions to ask yourself while drafting:
Describe who you’ll market to, and explain how connecting with this audience will help the business meet its sales goals.
Provide a brief market analysis explaining your expected market size, competition and industry trends. Based on that information, describe what makes your solution stand out. Use simple statements with just enough information to excite readers about the possibilities. For example:
In a table, list the key players involved in making this business plan possible. Then, describe the role they’ll each take on during the project. For example:
Describe how this business plan will bring in revenue for the company. When explaining how your strategy will improve sales, highlight the unique value statements you listed earlier.
To answer investors’ questions, plainly state the budget needed to reach your goals and provide financial data such as a sales forecast or marketing plan.
If those details add too much content for one page, replace them with links to other reports. That way, readers can reference them if they’re interested.
When drafting a business plan, clearly describing your business goals will earn stakeholder buy-in and tell team members what project success looks like. Here’s how to outline your long, medium and short-term goals in your proposed solutions section:
To fit within the constraints of a single-page outline, describe these objectives briefly. You can always link to more in-depth SMART goal documents for more information.
The main difference between a one-page business plan and other simple guides is its audience. An executive summary is strictly for requesting approval from decision-makers, while a project charter aligns a whole team on the shared goals they’ll all work toward. In contrast, a one-page business plan is for a general audience, answering high-level questions for anyone who needs them.
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One-page business plans are customizable to your needs, but there are seven main elements you should always include:
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