Conversion events are sent to the Google Conversion API through **Conversion Actions**. Follow these instructions if you don't yet have Conversion Actions for the conversion events you will be sending from AnyTrack. 

From your Google Ads dashboard, click the **Create** button.

Select the kind of conversions: **Website**

Enter the **URL of your website**. It's the website where where you have published the affiliate links. (Hint: It's also the URL of the Property you are tracking with AnyTrack). Then click on **Scan.**

Scroll down the page to find and click on the **Add a conversion action manually** option

Select the action category, for example, Purchase.

Enter a name for the conversion event, for example *AffiliatePurchase*.\
Event names are **CaSe SeNsItIvE.**

In Value, select **Use different values for each conversion** or **Use the same value for each conversion.**

In Click-through coversion window, we suggest to use the longest window possible, 90 days.

Deactivate Enhanced conversions. As an affiliate you don't track identifiable information (PII) on the advertiser's site, which is a requirement for Google Ads Enhanced Conversions.

Ignore the Google Ads instructions to set up a code on your website to measure the conversion action. AnyTrack measures the conversion action directly from your Integrations and reports it to Google Ads through the Conversion API.

Navigate to your Google Ads Pixel on AnyTrack

In **Conversion Event Mapping**, click on **Reload Conversions**

Select the event that will be sent to the conversion action you just created (i.e., Purchase)

Map the event to the conversion action you just created. (Simply click on the field and the list of available conversion actions from your Google Ads will be displayed)

Finally, ensure the **server-to-server tracking** is enabled.

If your affiliate network sends you other events (i.e., Registration), repeat the process to create their corresponding Conversion Actions.

Create a Conversion Action in Google Ads (for Affiliate Link Marketers)