Vision Statement Template

DELETE AFTER READING: Here's a generic template that you can outline and share with Scribe.

Use our template to determine your long-term aspirations. Answer our questions to define your company’s mission and vision, and then collaborate with your team to refine your ideas into a solid, finalized statement.

Steps

Define Your Mission Statement

Provide your mission statement, describing your organization’s core values and primary actions to help shape your vision. To kickstart brainstorming, ask yourself the following questions:

• What’s our purpose?

• Why do we do what we do?

• Who is our intended audience?

Identify Your Value Proposition

Describe your company’s unique value and benefits and what you promise to deliver to your customers. Here are a few guiding prompts:

• What do we do well?

• What differentiates our service from competitors?

• What makes our long-term vision unique?

Determine Your Business Goals

Provide details about your business plan and strategy and define your main objectives. Consider your current goals to identify what’s important to your company and shape your overarching vision. Try answering these prompts:

• What are our one-year goals?

• What are our five-year goals?

• What are our ten-year goals?

Collaborate With Your Team 

Fill out the following sections and share this template with your team. Get a broad view of your people’s opinions and values and shape an accurate company vision by encouraging them to make edits and add comments.

What Does Future Success Look Like for Us?

Provide a brief description of your company’s ideal future and list a few examples. Focus on relevant achievements, but avoid specific numbers and metrics.

How Will Our Vision in the Future Differ From What It Is Today?

Detail how your future vision will change from your current one. Identify key differences and similarities to determine your company’s core aspirations.

Final Vision Statement

Write your finalized vision statement here. Use your responses to the above prompts to craft a concise 1–3-sentence message.